It’s that time of year – everyone gathering around their TV for the Big Game, some anticipating the commercials as much as the Football!
To refresh your memory – here’s a link to the NFL’s recap from last year’s commercials: http://www.nfl.com/superbowl/47/commercials#video=0ap2000000134673
Now on to 2014 – We got a sneak peek to the list of advertisers at this year’s Super Bowl Game – who do you think will be the winner?
Anheuser-Busch – So we hear they will have five ads running – three for Bud Light and two for Budweiser. Two of the Bud-Light ads will feature celebrities and introduce a new tagline “The Perfect Beer for Whatever Happens”. The third Bud Light spot will promote a new aluminum bottle. One Budweiser ad will bring back the Clydesdale trainer from last year’s well-received “brotherhood” commercial and spotlight a bond between a Clydesdale and a puppy. And the second Budweiser spot will pay tribute to soldiers returning from Afghanistan.
Audi of America (Volkswagen) – One spot in the first ad break after the third quarter kick-off! The only tip we got is that the ad will promote the new Audi A3.
Axe – One ad. Axe has released a 60-second version of its planned Super Bowl ad, depicting a series of soldiers and tyrants turning toward love. But will this be the 30 second version we will see?
Butterfinger – One spot in the second half to promote the new Butterfinger Peanut Butter Cups. But don’t look for longtime mascot Bart Simpson. We hear the Simpson’s regular won’t be included in this spot.
Cheerios – One commercial in the first unscheduled time out of the game. We haven’t heard any creative info yet.
Chobani – Their first time advertising in the Super Bowl – they will have one spot. A new campaign will be released, but we don’t have any other information.
Coca-Cola – They are returning back to the Super Bowl – but top secret as to their plans! The only thing we did hear is that their advertising “would be all about celebrating American Society and Coca-Cola’s role within it”
Doritos – Two spots will be chosen through the “Crash the Super Bowl” contest, back for the 8th year in a row – but open for the first time to entries from people in all 46 countries where the chips are sol. Consumers will choose one user-generated spot; Doritos Marketing Team will select the other.
GoDaddy – Two spots – one in each half. And we hear that Danica Patrick, race car driver and longtime GoDaddy endorser, will appear in one spot, possibly both.
H&M – One ad in the second quarter featuring David Beckham. Pretty cool, it will allow viewers with certain Samsung Smart TV’s to use their remote controls to engage with the commercial and buy products from Mr. Beckham’s Bodywear Line.
Hyundai Motor America – Appearing in their 7th consecutive Super Bowl, Hyundai will feature two commercials during the game. No info yet on creative.
Intuit – One spot in the third quarter. And for those of us that don’t know who Intuit is – they make financial and tax prep software such as Quicken and TurboTax.
Jaguar – First time to the party, they will be running a 60-second spot (initially a 30-second commercial, but needed more time for their story). Promoting the new F-Type, this spot will star British actors Ben Kingsley, Tom Hiddleston and Mark Strong as a trio of British villains. Could be pretty cool.
Kia – Making its 5th consecutive Super Bowl outing, the spot or spots (has not been disclosed yet) will help introduce its new K900 flagship sedan in the United States.
M & M’s – One spot – with no information yet. I’m happy out little guys will be back for their third consecutive appearance at the Super Bowl.
Oikos – We have only heard that they will be running one spot. No creative info released – and we haven’t heard if John Stamos will be included in the ad.
Paramount Pictures – One spot to promote “Transformers: Age of Extinction”
Pepsi – The will have two ads, but no information has been released as to the creative. But remember, PepsiCo is a key sponsor of the NFL and is sponsoring this year’s Halftime Show for the second year in a row.
SodaStream – One spot in the fourth quarter, that is promising to be an “edgy ad” featuring Scarlett Johansson. The theme – “better bubbles made by you”.
Squarespace – One ad – no info yet. Again, for those of us that are not familiar with Squarespace, they describe themselves as a design-centric website platform.
Toyota – One spot – the only thing we know about this one is that they will be promoting the Toyota Highlander
TurboTax – One spot in the second quarter. Campaign is entitled “It’s Amazing What You’re Capable Of”, meant to celebrate hard working Americans.
Volkswagen – One spot with no info yet. However, Volkswagen has a habit of releasing its Super Bowl ads, or at least teasers for its ads, ahead of time. So we’ll be looking out.
Wonderful Pistachios – Two spots in the second quarter. Theme – “Get Crackin’, America” – both spots starring Stephen Colbert.