So many of you remember that Erick Sermon was our first endorser. And over the years we’ve had many other great endorsers from the music world. In more recent years, you probably remember Funk Master Flex and his collection of driving shoe, or Baby aka Birdman, with his sneaker “Birdman” or boot “Hoodrich”.
But how many of you remember all the true legends of Hip Hop that have worked with us over the years? Check out some of them below:
In Spring 1999, From the mind and mouth of the man who considers himself Hip-Hop manifested as KRS-One, comes a ridiculously hot but still conscience radio spot. Where the teacher, scholar, and poet urges you to “wake up”. Listen to the radio spot – http://www.lugz.com/history/1999/0/
KRS-1, also returned to his roots. Here is another side of Kris many of you did not know. Check out this ill tag from hip-hop’s cultural ambassador. This was the first in a series of Lugz print ads that gave props to the origins and the essence of Hip- Hop.
Hip Hop Pioneer Chubb Rock joins the Lugz Family in his first in a series of radio commercials. You can listen here – http://www.lugz.com/history/1997/14/
He also decided to feature four different looks of Lugz on his Kill The Beef! Album Cover.
Snoop Lion (back in 1997, he still went by the name of Snoop Doggy Dogg) did a series of print shoots for Lugz. We absolutely love this one, and the story behind it.
Snoop couldn’t resist this little beauty of a car when he saw someone drive up to the convenience store he was in. He had to buy it on the spot! Here he shows off his car, his Lugz and his great view of the mountains from his house.
Holiday 1997 Legendary Rakim shared a moment with us at the Museum for African Art, New York City.
Dre and Big Boi represent for the ATL.
What y’all really know about the Dirty South? Listen to this spot with Outkast and they just might tell you. http://www.lugz.com/history/1998/17/
De La Soul not only did a great radio spot for us, but did print along with music for our tv commercial.
You always know to expect something different from the Soul and that’s what you get from this spot. Maseo, Pos, and Dove put it down lovely.
Check out the History Section on Lugz.com to see all the great artists that we have been fortunate enough to work with over the last 20 years!